The Collective Question: The concept of care

Friday, March 20, 2020 at 8:37:19 AM GMT+10:00

WATCH the video interview: James Robison discusses the importance of care in a company's workplace culture.


On this week's episode of The Collective Question, James Robison, an expert in Business development shares his insights regarding the growing phenomenon of a care-based workplace culture and how adding an element of care can effectively improve an employee's overall emotional wellbeing and ensure a business can effectively deliver on their key performance strategies. 


In today’s KPI-fuelled corporate world, employees can often feel as though they are stuck in a mind boggling rat race where KPIs, performance reviews and profitability motives are at the forefront. 


Although various professionals have tried to provide a solution to this growing epidemic in our society, the majority of them have failed due to poor implementation into the business landscape and major conflicts arising between a director and their employees. However, amongst the whirlwind of competition, one solution has been created known as the care-centred culture. This approach can effectively deliver on two significant problems: understanding an employee's emotional wellbeing whilst significantly improving a workplace culture. 


A culture of care places a larger focus on the emotional wellbeing and the interpersonal relationships occurring between directors and their employees.  This ensures that employees feel uplifted in their efforts and believe their investments in a business' professional development are valued by the leadership team. When employees are motivated to be their "best professional selves" they can then "deliver better results." 


Robison explains that valuing people in the workplace doesn’t simply mean ticking checklist boxes on a staff engagement survey to ask how they are doing every once in a while. It transcends beyond surface level acknowledgement of their achievements and into an attitude of respecting the employee as an individual with a unique personality.


The timing of tasks is also an integral factor in acknowledging and motivating the individual - On a Monday morning, don't...jump into a work meeting about what KPI is going to do this week... sit and have a coffee and talk and relate as normal people first settle in to the circumstance rather than being hard nosed.”


Robison said,


“I've noticed, for instance, the younger generations within businesses are hopping jobs a great deal quicker than they ever used to. I mean, yes, in the 50s, it used to be it started a job and be there 30 years later until you died at your desk. And clearly that that pattern doesn't work either.”


He explains that it is crucial for businesses to understand that strong employee-employer relationships should be the top priority and it can’t be strong without the element of ‘care’. 


Although businesses have shown reluctance to adopting a culture of care due their firm belief in historically traditional beliefs linking an employee's hard work to driving business success, this method is causing emotional duress on their team members and creating a toxic workplace environment. As discussed by James Robison, adopting a care-centric culture into a business will effectively improve both the employee's emotional wellbeing and create a positive environment whilst successfully delivering on a company's essential goals.

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